Achievements of Alfred Hitchcock Essay

Alfred Hitchcock, born in 1899 in England, remains a prominent figure in the world of cinema. Hitchcock’s passion for film began in his childhood with his first job as writer of the title cards for silent films and, later on, becoming a director. Influenced by his Catholic upbringing, Hitchcock developed a sense of guilt and sin throughout his life with which he portrays in his work (Kehoe N. P. ). As the leading director in the 1930’s, Hitchcock set the standard for international intrigue with his classic thrillers. His mastery of suspense and his unprecedented technique still makes him one of the most popular and celebrated film directors of all time (Flint N. P. ). Alfred Hitchcock has numerous accomplishments; the most noteworthy being his films Vertigo (1958), Psycho (1960), and The Birds (1963). Alfred Hitchcock’s Vertigo (1958) raises performance to such a personal level that it addresses the nature of human personality itself (Sterritt 113). The protagonist in the film is John â€Å"Scottie† Ferguson, a former police detective, who has been forced into early retirement due to vertigo and depression. Scottie is then hired as a private investigator to follow a woman, Madeleine Elster, who had been behaving peculiarly. Vertigo is a film that operates on emotions and negative feelings. Hitchcock’s use of â€Å"fade to black† illustrates his tendency to emphasize the film’s most emotionally meaningful moments with a touch of theatricality. This technique intensifies the otherworldliness that becomes Vertigo’s most significant quality (Sterritt 92). Vertigo has a clear association with insanity; Michel Foucault, a French social theorist, states that it â€Å"affords the delirious affirmation that the world is really ‘turning around,’† such delirium being â€Å"a necessary and sufficient reason for a disease to be called madness† (Sterritt 98). The repeated shot of Scottie’s troubled gaze into an abyss below solidifies the ingenuity and peculiarity of Vertigo (Sterritt 82). This shot provides a visual approximation of the psychological condition- extreme dizziness and disorientation- that is affecting Scottie. Hitchcock enhances the approach on point of view by providing information to the audience â€Å"through Scottie’s eyes† (Sterritt 83). Vertigo’s conclusion is unusual for its time because of its depiction of a neurotic hero, not a common feature in mainstream cinema (Sterritt 92). Alfred Hitchcock reached his artistic peak with his filming of Psycho (1960), which set a new level of acceptability for violence, deviant behavior and sexuality in American films (Flint N. P. ). The protagonist Marion Crane ends up at a secluded motel after embezzling money from her boss. She finds herself faced with the motel’s disturbed owner, Norman Bates. Hitchcock described the beginning of Psycho as a way of distracting the audience’s attention â€Å"in order to heighten the murder† (Baer N. P. ). One of the main themes in Psycho is voyeurism or the practice of spying on people engaged in intimate behaviors. Many critics feel that the film not only maintains a general sense of voyeurism, but a specific indictment of voyeurism with the audience- what Hitchcock called â€Å"Peeping Tom audiences. † Psycho manipulates the audience in supporting a thief, Marion Crane, which allows the viewers to become personally involved in the character’s guilt. Joseph Stefano, a writer for Hollywood films, states â€Å"In a more general sense, I think a fundamental essence of watching films is voyeuristic because we intrude so deeply into the characters’ lives—while sitting in the dark. It’s not necessarily sexual, although it can be, but its power to involve us with the characters is incredible† (Baer N. P. ). Alfred Hitchcock introduces a new narrative dimension in Psycho by including his personal appearance in the film; He faces away from the camera indicating his control over the film and keeping with theme of voyeurism (Sterritt 103). Hitchcock viewed his actors’ performance as the very essence of human identity; Psycho’s character Norman’s performance being the most profound of all of Hitchcock’s performances. Norman gives himself up to his character by assuming her voice, her appearance, her movements, and her thoughts. Hitchcock uniquely displays Norman’s performances with his use of window/curtain imagery. The windows and curtains indicate that the viewers are a â€Å"private audience† (Sterritt 113). By distancing the audience from the characters, Hitchcock achieves both an alienation affect and a sense of intimacy between the character and the audience (Sterritt 114). Alfred Hitchcock’s The Birds (1963) is the most radical of all his films because of its refusal to return the audience to normality (Sterritt 121). When asked what the film was about, Hitchcock replied â€Å"people’s ‘lack of concern about the fact that nature can turn on them’† (Abrash 153). The Birds takes place in Bodega Bay, California, which suddenly undergoes a series of widespread and violent bird attacks. The Birds is a follow-up to Psycho with Hitchcock attempting to go further beyond the boundaries of rationality. Not only does the film display the irrational, but it also becomes the irrational by prohibiting natural causes to bring real and fantastic elements together. With the filming of The Birds, Hitchcock violates the rules of classical cinematic storytelling in order to actualize the fears that lurk in everyone’s unconsciousness (Sterritt 121). With the lack of a conventional ending, The Birds represents Hitchcock’s ultimate gesture of despair over the power of the characters. The protagonists remain in danger, the antagonists gain even more power, and the emotional relationships of the characters are only partially resolved. The resulting visual allows the characters to work towards a better world (Sterritt 124). The film critic Robin Wood’s interpretation of The Birds was â€Å"a concrete embodiment of the arbitrary and the unpredictable [†¦] a reminder of fragility and instability that cannot be ignored or evaded and, beyond that, of the possibility that life is meaningless and absurd† (Abrash 154). In carefully balancing the ordinary and the bizarre, Alfred Hitchcock was the most noted juggler of emotions in film history. The majority of his films were meticulous creations of nightmares consisting of peril and pursuit relieved by unexpected comic ironies and absurdities. Hitchcock’s style of always stressing imagery over dialogue gave him a distinct reputation. All of these achievements allowed Alfred Hitchcock to be the recipient of the Irving G. Thalberg Memorial Award of the Academy of Motion Picture Arts and Sciences in 1967. When asked what his approach was on filmmaking, Hitchcock responded with â€Å"some films are slices of life, mine are slices of cake† (Flint N. P. ).

Employee Motivation Essay

Simple acts such as eating are motivated by hunger. Educatio n is motivated by desire for knowledge. Motivators can be anything from reward to coercion. From the scientific viewpoint, by most accounts, motivation is defined as an inner state of need or desire. That state of desire creates a movement or activity towards satisfying that desire. In my never-ending quest to spread the word about turning ideas into action, I view inspiration as the state of mind that primes us to come up with great ideas, and motivation as the state of mind that spurs us to action. Concept of Motivation In order to understand the concept of motivation, we have to examine three terms : motive, motivating and motivation and their relationship Motive ?A motive is an inner state that energizes, activates, or moves and directs behavior towards goals.? Motivating ?Motivating is a term which implies that one person includes another, to engage in action by ensuring that a channel to satisfy the motive becomes available and accessible to the individ ual.? 2 Motivation Dubin has defined motivation as; ?Motivation is the complex force starting and keeping a person at work in an organization. Motivation is something that moves the person to action, and continues him in the course of action already initiated? According to McFarland; ?Motivation refers to the way in which urges, drives, aspirations, strivings, or needs direct, control, or explain the behavior of human being. .. Based on Motives: Motivation is based on individual‘s motives which are internal to the individual. These motives are in the form of feelings that the individual lacks something. In order to overcome this feeling, he tries to behave in a manner which helps in overcoming this feeling. 2. Affected by Motivating: Motivation is affected by way the individual is motivated. It can also activate the latent needs in the individual, that is, the needs that are the less strong and somewhat dormant, and harness them in a manner that would be functional for the organization. 3. Goal–directed Behavior: Motivation leads to goal-directed behavior. A goal-directed behavior is one which satisfies the cau se for which behavior takes place. 4. Related to Satisfaction: satisfaction refers to the contentment experiences of an individual which he derives out of need fulfillment. Thus satisfaction is a consequence of rewards and punishments associated with past experiences. 5. Complex Process: Motivation is a complex process; complexity emerges because of the nature of needs and the type of behavior that is attempted to satisfy those needs. 6. Person Motivated in Totality: A person is motivated in totality and not in part. Each individual in the organization is a self-contained unit and his needs are interrelated. These affect his behavior in different ways. 3 Motivation Motivation is a force that drives people to do things. Employees are normally motivated to achieve their needs, whatever they may include. Motivation is inside another person’s head and heart. It may be intrinsic or extrinsic. This is what we call motivation. Employees of a company will be motivated if they associate certain incentives with an activity of work. Motivation is an important function which every manager performs by assigning the people to work for accomplishment of objectives of the organization . Issuance of well conceived instructions and orders does not mean that they will be followed . A manager has to make appropriate use of motivation to enthuse the employees to follow them. Effective motivation succeeds not only in having an order accepted but also in gaining a determination to see that it is executed efficiently and effectively. In order to motivate workers to work for the organizational goals, the managers must Determine the motives or needs of the workers and provide an environment in which Appropriate incentives are available for their satisfaction . If the management is successful in doing so; it will also be successful in increasing the willingness of the workers to work. This will increase efficiency and effectiveness of the organization. There will be better utilization of resources and workers abilities and capacities. Concept of motivation The word motivation has been derived from motive which means any idea, need or emotion that prompts a man in to action. Whatever may be the behavior of man, there is some stimulus behind it . Stimulus is dependent upon the motive of the person concerned. Motive can be known by studying his needs and desires. There is no universal theory that can explain the factors influencing motives which control mans behaviour at any particular point of ime. In general, the different motives operate at different times among different people and influence their behaviours. The process of motivation studies the motives of individuals which cause different type of behavior. 4 Need of motivation Management‘s basic job is the effective utilization of human resources for achie vements of organizational objectives. The personn el management is concerned with organizing human resources in such a way to get maximum output to the enterprise and to develop the talent of people at work to the fullest satisfaction. Motivation implies that one person, in organization context a manager, includes another, say an employee, to engage in action by ensuring that a channel to satisfy those needs and aspirations becomes available to the person. In addition to this, the strong needs in a direction that is satisfying to the latent needs in employees and Harness them in a manner that would be functional for the organization. Employee motivation is one of the major issues faced by every organization. It is the major task of every manager to motivate his subordinates or to create the ? ill to work‘ among the subordinates. It should also be remembered that a worker may be immensely capable of doing some work; nothing can be achieved if he is not willing to work. A manager has to make appropriate use of motivation to enthuse the employees to follow them. Significance of Motivation Motivation involves getting the members of the group to pull weight effectively, to give their loyalty to the group, to carry out properly the purpose of the organization. The following results may be expected if the employees are properly motivated. 1. The workforce will be better satisfied if the management provides them with Opportunities to fulfil their physiological and psychological needs. The workers will Cooperate voluntarily with the management and will contribute their maximum towards the goals of the enterprise. 2. Workers will tend to be as efficient as possible by improving upon their skills and Knowledge so that they are able to contribute to the progress of the organization. This will also result in increased productivity. 3. The rates of labor‘s turnover and absenteeism among the workers will be low. 4. There will be good human relations in the organization as friction among the workers themselves and between the workers and the management will decrease. 5. The number of complaints and grievances will come down. Accident will also be low. 5 6. There will be increase in the quantity and quality of products. Wastage and scrap will be less. Better quality of products will also increase the public image of the business. Motivation is the activation or energization of goal-oriented behavior; Intrinsic Extrinsic From a practical standpoint, we can dig into our motives in order to get better results, and move ourselves from point A to point B. For example, if you know what motivates you, you can use those motives to get yourself to do things that you wouldn’t do otherwise. These same principles can be applied to motivating others as well. Motivational techniques, therefore, are useful to teachers, leaders, parents, employers, and really, almost anyone. The key is in understanding that you are not motivating someone else. Instead, you are simply providing a circumstance that triggers that person to be motivation. Intrinsic and Extrinsic Motivation Intrinsic Motivation Intrinsic motivation comes from rewards inherent to a task or activity itself – the enjoyment of a puzzle or the love of playing. This form of motivation has been studied by social and educational psychologists since the early 1970s. Research has found that it is usually associated with high educational achievement and enjoyment by students. Intrinsic motivation has been explained by Fritz Heider’ attributional theory, Bandura’s work on self effeciency,and Ryan and Deci’s cognitive evaluation theory. Students are likely to be intrinsically motivated if they: Attribute their educational results to internal factors that they can control (e. . the amount of effort they put in), Believe they can be effective agents in reaching desired goals (i. e. the results are not determined by luck), 6 Are interested in mastering a topic, rather than just rote- learning to achieve good grades. Extrinsic motivation Extrinsic motivation comes from outside of the performer. M oney is the most obvious example, but coercion and threat of punishment are also common extrinsic motivations. While competing, the crowd may cheer on the performer, which may motivate him or her to do well. Trophies are also extrinsic incentives. Competition is in general extrinsic because it encourages the performer to win and beat others, not to enjoy the intrinsic rewards of the activity. Social psychological research has indicated that extrinsic rewards can lead to over justification and a subsequent reduction in intrinsic motivation. In one study demonstrating this effect, children who expected to be (and were) rewarded with a ribbon and a gold star for drawing pictures spent less time playing with the drawing materials in subsequent observations than children who were assigned to an unexpected reward condition and to children who received no extrinsic reward. Motivation starts with you! As you aspire to be more successful in life, your attitude towards yourself and others will play a huge role. Positive people learn how to handle life’s challenges differently and use these opportunities to grow. So can you! Self Motivation The self-control of motivation is increasingly understood as a subset of emotional intelligence; a person may be highly intelligent according to a more conservative definition (as measured by many intelligence test), yet unmotivated to dedicate this intelligence to certain tasks. Yale School of Management Professor Victor Vroom’s â€Å"expectancy theory† provides an account of when people will decide whether to exert self control to pursue a particular goal. Drives and desires can be described as a deficiency or need that activates behavior that is aimed at a goal or an incentive. These are thought to originate within the individual and may not require external stimuli to encourage the behavior. Basic drives could be sparked by deficiencies such as hunger, which motivates a person to seek food; whereas more subtle drives might be the 7 esire for praise and approval, which motivates a person to behave in a manner pleasing to others. Motivation Process 1. Identification of need 2. Tension 3. Course of action 4. Result –Positive/Negative 5. Feed back TYPES OF NEEDS There are many needs which an individual may have and there are various ways in which these may be classified. The basic objective behind classification of needs into different ca tegories is to find out similarity and dissimilarity in various needs so that incentives are grouped to satisfy the needs falling under one category or the other. Thus needs may be grouped into three categories. 1. Primary Needs: Primary needs are also known as psychological , biological , basic or unlearned needs . These needs are common to all human beings , though their intensity may differ . Some of the needs are food , sleep , air to breathe etc. These needs arise out of the basic physiology of life and are important for survival and preservation of species These needs are conditioned by social practice . 2. Secondary Needs: As contrast to the primary needs, secondary needs are not natural but are learned by the individual through his experience and interaction . Therefore, these are also called learned or derived needs. Emergence of these needs depends on learning . There may be different types of secondary needs like need of power, achievement, status, affiliation, etc. 8 3. General Needs: There are a number of needs which lie in the grey area between the primary and secondary classifications. In fact, there are certain such needs for competence, curiosity, manipulation, affection etc. Motivation and Behavior Motivation causes goal-directed behavior. Feeling of a need by an individual generates a feeling that he lacks something. This lack of something creates tension in the mind of individual. To overcome this state he engages himself in a behaviour to satisfy his needs. This is goaldirected behaviour.

Summary of Recent Research 8 Assignment Example | Topics and Well Written Essays - 250 words

Summary of Recent Research 8 - Assignment Example history, ulcer history, physical activities, the nutritional preventive measures and the psychosocial measures applied during their illness was collected. The findings indicated that preventive activities coupled with social support prevented the recurrence of the leg ulcer (Finlayson, Edwards & Courtney, 2011). Multiple regression models were applied, where the survival analysis technique was applied to elicit the relationship between the preventive activities and the social support offered, to the survival and non-recurrence of the leg ulcer in the individuals. This was followed by the application of the Cox proportional-hazards regression model, which evaluated the influence of preventive activities and the psychosocial factors on time lapse before the recurrence (Berger, Shuster & Roenn, 2006). The findings of the study is statistically significant, since they indicated the out of the 80 individuals who participated, 35 of them had an ulcer recurrence, with 22 of them being those who lacked adequate preventive practices and social support (Alexander & Matthews, 2010). Finlayson, K., Edwards, H. & Courtney, M. (2011) Relationships between preventive activities, psychosocial factors and recurrence of venous leg ulcers: a prospective study. Journal of Advanced Nursing 67(10),

Harry potter Essay Example | Topics and Well Written Essays - 1000 words

Harry potter - Essay Example This story is all about an orphan boy, and unbeknown to him, he is a wizard and very popular in the world of Wizards and is admitted in the well-known magic academy, Hogwarts school of Witchcraft and Wizardry. Harry, whose ten years of life is surrounded in a tiny cupboard under stairs with the very detestable Dursleys and their nasty son Dudley, could never imagine a life full of magic, but all that is about to change when a letter comes through an owl messenger announcing his admission in the great Hogwarts. Once he makes his way into the school, he becomes aware about the reason for his fame – Lord Voldemort, the most feared wizard who is also referred as â€Å"He-Who-Must-Not-Be-Named†. However, the first novel of the whole series mostly shows Harry getting aware of the magic and making friends, nemesis and facing Voldemort for the first time, after getting cursed by him when he was just a baby. As the story evolves one can, to some extent, grasp the few agendas tha t the book seems to be outlining and those are the value of humility and friendship, the dangers of desire and the periodic need of rebellion. Regardless of his surrounding and the people he is dealing with, Harry’s respect and dignity for others is never lost on anyone. Even though he is just a kid, his values and thinking is that of an adult, usually a kid of his age is very naughty, lively, whiny and childlike, but after reading the book and watching the movie one cannot blame him for having any such traits. The value of humility in him can be judged at different turns in the book, for instance, in the academy he is uncomfortable with the popularity and when his potions teacher, professor Snape dubbed him as â€Å"our new celebrity† he gets embarrassed, similarly, when the teacher humiliates him on ignorance of herbs he remains silent, showing respect for the teacher. Interestingly, children often seems to enjoy and take advantage of being famous, but again this is not the case with

Researced based analysis Assignment Example | Topics and Well Written Essays - 3000 words

Researced based analysis - Assignment Example Because the company invests substantially in research and development, the management is able to ensure that its manufacturing systems and training programs are able to keep pace with the latest developments in the industry. SWOT analysis The main strength of Filkar Inc. is the organizational capital that is invested in research and development. This investment enables the company to incorporate the latest technological developments into the manufacturing systems. As a result the company is able to manufacture the most competitive products in the industry. This is one of the key success factors because the industry is in a fast pace of change. Filkar Inc. also operates internationally so that it has to pay attention to maintaining the quality level. The investment in research and development enables the company to maintain the required level of quality in its product offerings. The company is able to combine technology with the existing manufacturing systems by using total quality ma nagement (Filkar Web, 2009). The application of this methodology enables the company to create synergies out of incorporating the latest technology in its manufacturing systems. ... The company’s strength in maintaining competitive quality is supported by the periodic training programs that ensure that its employees are among the most skilled in the industry. Because the motivational issues are addressed, the employees are also satisfied in working for the company. Therefore the productivity level is one of the most competitive in the industry. Filkar’s employees are its most important assets and the organizational culture reflects this strategic orientation. As a result employee interests and organizational interests are combined synergistically. This ensures that the strategic focus of the company is strengthened by strong productivity from the employees. The company’s weakness may be inability to respond to any disruptive technologies. The company has already made substantial investment in the existing manufacturing systems. Therefore if a competitor were to launch a new manufacturing system which would reduce the cost of production, then Filkar might not be able to make the change fast enough to remain competitive. Currently it is enjoying a market leadership position in the Turkish market because it has no competition. However it is also competing internationally. Therefore it is more than likely that international companies such as Westinghouse and GE can launch some transformational technology that will change the competitive landscape. In this situation the company might not be able to migrate to the new system. According to its performance management system, the company is doing well as it has the market leadership position in the domestic market. However if a competitor is able to cut costs significantly through the introduction of a new technology,

Leadership and Corporate Culture Research Paper Example | Topics and Well Written Essays - 750 words - 1

Leadership and Corporate Culture - Research Paper Example Leadership is a way of making sure that the right things are done, and in the right time. Leaders should possess a great social intelligence, a motivation for change, and a vision that directs their sights on values that merit attention. 2. Change is inevitable in any organization, and as a leader, it is important to make sure that all the employees are comfortable with any transition (Davis, 2003). The strategy that I will use will be the self-actualization strategy. I will coach the rest of the employees on the benefits of the change towards achieving their potential. This strategy that cultivates the employees to leaders, through mentorship. I can arrange for regular meetings with the employees to discuss their priorities. These meetings may help the employees to stay on track in relation to adoption and acceptance of the change. Coaching the staff is beneficial to everyone in the organization (Northouse, 2004). By coaching, I do not only mean helping the employees with their job skills, which could mean that I am training them. The coaching will involve a long-term relationship with the staff that is aimed at guiding them-this has a great impact. Training combined with coaching increases productivity, and the ch ances of embracing the change will be high. I will emphasize to the employees that they need an outside input, which will assist them in achieving their potential. This external output is aimed at evaluation of their strengths and weaknesses, which determine the extent to which they self-actualize. 3. The traits emphasize on my personality as a leader. They are strongly associated with my perception of leadership. Intelligence gives me a strong ability to communicate, and have good reasoning capacity. Self-confidence gives me the certainty of my degree of competency and skills. It gives me a high self-esteem, and assurance that I am able to make a difference as a leader (Branchard, 2012). Determination gives me the

Criminalizing Marijuana Usage Essay Example | Topics and Well Written Essays - 1250 words

Criminalizing Marijuana Usage - Essay Example This paper will seek to influence the people in Congress and other pressure groups, such as non-government organizations, civil society organizations, etc. in trying to formulate the laws of the land that would prohibit the usage of Marijuana and deem the such as contrary to public interest. These people are the primary target of this paper as they are the ones in office, appointed by the power of the people’s suffrage, to govern the bureaucratic processes of the land, including the formulation and execution of the laws. This paper would show them a more or less holistic approach to the problem on drug usage and drug addiction, specifically Marijuana. In order to convince the targeted groups above-mentioned, this paper will utilize argue of how the positive effects of placing a ban on the use of Marijuana will outweigh the negative ones, all in the light of public interest and safety of the American people. Introduction: Cite real-life criminal cases that complicated and experienced lost of lives in the U.S. caused or affected by the use of illegal drugs and Narcotics. Introduction: Cite real-life criminal cases that complicated and experienced lost of lives in the U.S. caused or affected by the use of illegal drugs and Narcotics. I. Marijuana, due to its high content of narcotics and other addictive elements, causes addiction, which furthermore complicates into grievous medical conditions that are unalterable and life-threatening. a. Heart and blood vessel complications b. Stroke and other brain problems c. Threat to social security

FIDM Museum & Galleries Launched its 23rd Annual Art of Motion Picture Assignment

FIDM Museum & Galleries Launched its 23rd Annual Art of Motion Picture Costume Design - Assignment Example The Managing Director of FIDM Museum & Galleries, Collins Parker has said that: â€Å"Artists who want to showcase their work should never miss this opportunity since they will get the chance to interact with their targeted customers to attract them to their products.† He further states that: â€Å"Being the largest promoter in the arts and fashion industries, FIDM Museum & Galleries is always on the prowl head hunting for talent.† Essentially, the main idea behind the exhibition is to promote the growth and development of the arts industry. The exhibition seeks to create a mutually beneficial relationship among all the exhibitors so that they can continue to participate in similar events in the future. The artists will come face to face with their consumers and they can exchange valuable information that can help them develop their talent and skills. The aim is also to inspire the artists to be creative in their work. It is anticipated that this exhibition will go a long way in stimulating growth in the arts

Portfolio Committee Essay Example for Free

Portfolio Committee Essay Dear Professor: UIC Writing Center is open to every UIC students who need help with their writing papers; at the same time, UIC also has lots of ESL students who view English writing paper as the most challenging task. How can Writing Center become more effective for ESL students? Mandy, Duong, and I would like to give some suggestions for Writing Center tutors from the perspectives of ESL students. We used a power point and brochures to help us express our voice. Before starting the power point, we went to the writing center and had an interview with the tutor. We asked questions about the tutoring procedures and the differences between tutoring a native English speaker and an English Language Learner. After that, we knew that most ESL students have the basic English skills when they got accepted to UIC. Therefore, tutors can communicate with them by speaking simple English and ESL students will have no problems in understanding. However, not a lot ESL student would like going to Writing Center for help. What keeps ESL students away from Writing Center and how can Writing Center help more ESL students become more successful in their writing papers? There are many barriers for ESL students coming to Writing Center. For example, many ESL students have no confident with their English, and they feel shameful and timid when talking to tutors who are English Native Speakers. If students talk little, tutors will stop explaining because tutors assume students know that. As a result, many ESL students found Writing Center was useless for them and stopped coming. Making tutors and ESL students communicate and understand each other better is the key to make a successful tutoring session. My group suggests tutors make a goal with ESL students together at the beginning of the session based on what ESL students need and to be enthusiastic. We want our power point to explain the barriers and to give suggestions in short. We put key points to remind ourselves when presenting. We also want to the text  and pictures have the equal amount so that our audience can have better understanding of our presentation and listening to us. We selected some key points from the power point to make our brochure for audiences to take away and read. We used simple words to make sure everybody could understand our brochures and used a lot pictures to attract audiences. The presentation was short, and very few people asked questions. It may be due to the fact that my audience is tutors who have learned those tips in their classes. If I could have a chance to improve my presentation, I would make prepare more to talk and ask questions instead asking my audience to give feedback. Sincerely yours, Lin

Observation paper Essay Example for Free

Observation paper Essay The Child’s name I have chosen for this observation paper is a 5 year old female named Janiya, she seems to be a happy normal child. Her mother and father are of African American descent. Her mother and father are married yet separated. Janiya lives home with her mom and aunt, her mom keeps her toys inside her room where Janiya regularly accesses her bedroom and bring toys in and out as she pleases, as well as plays inside her room when she wants. Her toys consist of a bike, baby dolls, Barbie dolls, tablet, computer, and PlayStation 4. These are the toys Janiya plays with everyday according to her mom. Observation Janiya is a very bright little girl with a huge personality she loves attention and loves to watch cartoons and play with her toys. The observations I made were in the living room, kitchen and her bedroom and observed her for 30 minutes. Janiya is a very creative little girl adapting to her surroundings and nothing was never too high for her because she climbed on top of furniture when she wanted to reach things that was too high for her I seen Janiya climb on top a chair to get some chips out of the cabinet she used her physical strength to pull her weight up until she was able to reach them. I was amazed at how smart she was when it came to thinking of a way to get things she wanted instead of asking for assistance anything she needs access to and is too high for her to reach she climbs on furniture to reach it or asks her mom or aunt to get it if she couldn’t according to her mom, Janiya is displaying her gross motor skills. She then came in the living room and proceeded to change the channel to Nick Jr. and Sponge Bob Square pants was on and Janiya started singing the theme song standing up in the chair dancing and singing showing off her cognitive and functional play skills trying to do what she sees on tv and also displaying her language development. Janiya’s mom then walked from her bed room in the living room explaining to Janiya that she has to help her with her homework  before she watches cartoons so she needs to go to her bedroom to retrieve her book bag Janiya is in the kindergarten. Janiya runs in her room to get her book bag and quickly came back into the living room with it displaying her gross motor skills again. Her mom pulls out her homework which consists of writing her first name 10 times and writing her last name 10 times she gives Janiya verbal cues on writing her name writing Janiya write and telling her which letter to write next she is encoding this information inside Janiya’s memory and she will eventually have this information in her long term memory and will be able to write her name without verbal cues in the future right now she is now processing information and developing her memory. After doing her homework Janiya went in her room and bought out her dolls and begin playing with herself in the living room displaying dramatic play I heard her talking to her dolls and pretending that was her baby. This was the end of my 30 minute observation; Janiya seems as if she is coming along well with displaying skills, language, playing and her imag ination. She was really a bright little girl and I enjoyed observing her and seeing the changes children go through to develop most of their skills that are going to be used every day when they get older! Observation Paper: Janiya Psychology 221 Michelle Bennett The Child’s name I have chosen for this observation paper is a 5 year old female named Janiya, she seems to be a happy normal child. Her mother and father are of African American descent. Her mother and father are married yet separated. Janiya lives home with her mom and aunt, her mom keeps her toys inside her room where Janiya regularly accesses her bedroom and bring toys in and out as she pleases, as well as plays inside her room when she wants. Her toys consist of a bike, baby dolls, Barbie dolls, tablet, computer, and PlayStation 4. These are the toys Janiya plays with everyday according to her mom. Observation Janiya is a very bright little girl with a huge personality she loves attention and loves to watch cartoons and play with her toys. The observations I made were in the living room, kitchen and her bedroom and observed her for 30 minutes. Janiya is a very creative little girl adapting to her surroundings and nothing was never too high for her because she climbed on top of furniture when she wanted to reach things that was too high for her I seen Janiya climb on top a chair to get some chips out of the cabinet she used her physical strength to pull her weight up until she was able to reach them. I was amazed at how smart she was when it came to thinking of a way to get things she wanted instead of asking for assistance anything she needs access to and is too high for her to reach she climbs on furniture to reach it or asks her mom or aunt to get it if she couldn’t according to her mom, Janiya is displaying her gross motor skills. She then came in the living room and proceeded to change the channel to Nick Jr. and Sponge Bob Square pants was on and Janiya started singing the theme song standing up in the chair dancing and singing showing off her cognitive and functional play skills trying to do what she sees on tv and also displaying her language development. Janiya’s mom then walked from her bed room in the living room explaining to Janiya that she has to help her with her homework before she watches cartoons so she needs to go to her bedroom to retrieve her book bag Janiya is in the kindergarten. Janiya runs in her room to get her book bag and quickly came back into the living room with it displaying her gross motor skills again. Her mom pulls out her homework which consists of writing her first name 10 times and writing her last name 10 times she gives Janiya verbal cues on writing her name writing Janiya write and telling her which letter to write next she is encoding this information inside Janiya’s memory and she will eventually have this information in her long term memory and will be able to write her name without verbal cues in the future right now she is now processing information and developing her memory. After doing her homework Janiya went in her room and bought out her dolls and begin playing with herself in t he living room displaying dramatic play I heard her talking to her dolls and pretending that was her baby. This was the end of my 30 minute observation; Janiya seems as if she is coming along well with displaying skills, language, playing and her imagination. She was really a bright little girl and I enjoyed observing her and seeing the changes children go through to develop most of their skills that are  going to be used every day when they get older!

The Public Information Model

The Public Information Model By the early of 1920s, the Press Agentry Model has been criticized as deception model by large corporations and started to lose credibility among the journalists (Grunig Hunt, 1984). Ivy Lee, a former journalist turned to Public Relations practitioner recognized the problem and established Declaration of Principles to journalists. By that time Public Relations has taken the changes from on accuracy in communication and more concerned with truthful information distribution than manipulating the news (Kaid, 2004). Thus, this practice has eventually contributed to the rise of Public Information Model. Public Information Model basically is to inform the public without carry any emphasizing promotion and publicity. This model does not seek to direct persuade or change the attitude of the public but is to disseminate any relevant information to them. Therefore, it is thus predicated that if the public has sufficient information that is relevant and truthful about the organization, then the public will believe and behave to what the organization desired. In Public Information Model, Public Relations practitioners often being refer as the journalist in residence, whose job is to report objectively information about their organizations to the public (Grunig Hunt, 1984). In addition, Public Information Models explained the importance of maintain and enhancing the image of the company or organizations by disseminating information to the target public. It has been characterized as a one way communication techniques used by Public Relations practitioners. Although both Press Agentry and Public Information Model has been characterized as one way communications, the Public Information model differs because the purpose is to giving out clear and factual information to the public. In fact, this model is a one way communication where the process start off with information flows from sender (PR practitioners of the organizations) to the receiver (target audience or public). This technique included press release, features story, video release or any communication related to the information of the company that is directed among the public In this model, a good Public Relations practitioner is able to disseminate the information by putting in their organizations ideas or approaches and uses it to influences their target public. Therefore in this model, Public Relations practitioner has to constructs their writing in creative and informative way. This creative can be applied into the newsletter of the company, magazine, brochures with any related information about the organizations like the products, testimonials, organizations successful background, top management people and etc. People are exposed to different kind of media messages in their daily life. Mass media are very important particular on Public Relations Practitioner for delivering their messages to the target audience. Grunig and Hunt (1984, p.223) explains that media relations is very important among Public Relations when it comes to Press Agentry and Public Information Model. Therefore, Public Relations practitioner as the third-party information endorser for the media is responsible to giving out the information that is credible and valuable to the public (Wilcox, 2005). Today, the Public Information Model can be found in mostly in government agencies, NGOs, education and health institutions or in some other businesses. In fact, the concept of this model is to give out the information to the public usually through the media by hoping someone will pay attention to the information. The example can be seen in one of the Malaysian Governments policies, 1 Malaysia Concept. Agenda setting theory explains the powerful influence in the media that able to create public awareness on important issues (Mccombs, 2002). The media cannot tell what the people to think but has the ability to inform the people what to think about (Cohen, 1963). In order word, Public Relations practitioners able to raise the importance of an issue through the repetition of news in the media. Malaysia is a multicultural society of which the population is made up by different types of ethnic groups includes Malays, Chinese, Indian and the Native. In fact, Malaysians are very sensitive to the issue that particular related to ethnicity and races. Thus, national unity has become the top agenda to the public and thus it has become a Public Relations discourse in Malaysia. In that case, PR practitioner has utilised the mainstream media to disseminate the messages and information that is associates to unity to the Malaysian citizen. Everyday Malaysian citizen and also foreigner have been bombarded by with the messages of 1 Malaysian Concept by the mainstream media. The 1 Malaysia logo and slogan is ubiquitous due to mass advertising and commercials in mainstream media (Hashim, 2011). Therefore, by observing at the very general perspective, the Public Information Model has been practiced in 1 Malaysia concept is to create the awareness on the importance of unity in the society. The Public Information Model has also been applied in the public service announcements that related to health, safety and environment. One of the examples is the Tak Nak!, an anti-smoking campaign conducted by Malaysia Ministry of Health. The purpose of this is campaign to create awareness of the dangerous and harmful effect of smoking to the public. The campaign usually associates smoking to deadly diseases such as lung cancer and heart attack. The Tak Nak! Campaign is considered as a Public Information Model because it basically provides the information about the chemical substances that can be found in the cigarettes and how it is harmful to the individuals or the people around them. In fact, Public Information Model also been practiced in some campaign like HIV prevention, Crime Awareness, or any social issues that basically aimed to educate the public. In brief, these campaigns are characterised as a one way communication, in which the PR practitioner only involves in creating a wareness and telling the information to the public. Similarly, Public Information Model also being used for crisis management. The outbreak of Severe Acute Respiratory Syndrome (SARS) in Southern China in November 2002 has been recognised as one of the global threats in 21th century. SARS had eventually caused hundreds of death and also bring a worldwide impact on economic and the travel industry. However, Public Information Model has been practiced by the Singapore Government and media to overcome the crisis. Information regarding the SARS outbreak was widely distributed by the media and government. The information such as the SARS knowledge, symptoms, prevention and safety precaution has been distributed to the public. The Singapore Ministry of Health has established the channels that provide sufficient and comprehensive information to the public. All types of media were used, including a public television channel, radio, newspaper and internet to ensure constant information update and keep the public informed of the risks for infec tion and preventive measures. In fact, Singapore was taken out of the official list of SARS-infected countries by the World Health Organization (WHO) in 2003 due to the quick responses of Singapore Government and their media in controlling the crisis. Therefore, the above example has highlighted the importance of the Public Information Model for PR practitioners when handling the crisis management. Meanwhile, the higher education institutions have also been spotted on practicing the Public Information Model. We often can see the university and college create the publicity materials such as press release, banner, brochure, flyer or even static web content. In fact, the process usually involved is disseminating the details and information about the history, achievement, facilities, event, faculty and courses. In this context, we have selected Tunku Abdul Rahman College as one of the examples to analyse. We can see Tunku Abdul Rahman College webpage has become the channel of distributing the important information that is related to the academic, facilities, student loan, collaborative university partnership and any upcoming event in the college. In addition to this, the practice of Public Information Model can be highlighted when Tunku Abdul Rahman College provide the information through the distribution of the brochures. The brochures usually consists the information of the cours es and overseas university collaborative partnership. Therefore, the process involves the dissemination the information by putting in the college ideas or approaches and uses it to influences their target public. In recent years, private sector has started to realised the importance of providing and explaining the company policies to their stakeholder. Public Information Model plays an important role when comes to new innovation that needs to explains to the public. The diffusion of innovation theory explains the adoption of the idea, practice, culture or object that is perceived to be new in the society (Rogers, 1962). The theory explains that media as well as interpersonal communication play the important role in providing the information to influence others opinion. Similarly,

Vocational Education via Internet is the Next Big Thing! :: Sell Websites Buy Web Sites

Vocational Education via Internet is the Next Big Thing! As Eric Parks says, 'I'm certain cybertechnology will replace all the other learning technologies that exist today.' (Caudron 1996, p. 35) The Internet is a network of networks including the World Wide Web (WWW), listservs, newsgroups, and discussion forums along with electronic mail and electronic journals. To help vocational educators make the best use of the web, this essay makes suggestions for using the Internet in the vocational classroom and provide a list of websites of interest to vocational educators. It does not pretend to be an exhaustive list of vocational education resources on the Internet--that list changes daily. As in the earlier digest,much of the information that is included was received as a result of messages sent to several listservs asking how the Internet was being used in vocational education and corporate training. Previously, respondents indicated that they were just getting started and students were spending time surfing the Web, making use of electronic mail, and participating in listservs. The times they are a changin'! Now, in addition to all of the above, students are developing and main taining websites, using digital cameras to evaluate teachers, delivering training to industry, and using materials found through Web searches. A survey by Market Data Retrieval determined that approximately one-third of all public schools are online; that the larger the school, the more likely it is to use the Internet; and that the Internet is used mostly for research. If the integration of the Internet into the classroom is to be successful, teachers must be involved and work with it (Leiken 1996). The examples here show how vocational teachers and trainers are using the Internet. Examples of Current Use It has been suggested that increased use of performance support systems, sophisticated computer simulations and multimedia training programs are changing and diminishing the role of the traditional corporate classroom (Wulf 1996). Companies are discovering that they can use the Internet to distribute information, resources, and learning tools to employees worldwide with relatively little end-user support (Caudron 1996). A high school teacher in Minnesota has developed a website for use in doing career research. Students look for career opportunities on the Web and check the classified ads in the local newspaper, which is also on the Web (M. Savchenko, Internet message, July 3, 1997). In Australia, the Certificate in Workplace Leadership is offered through the Web.

Edgar Allan Poe Essay -- essays research papers

Edgar Allan Poe Edgar Allan Poe began his career as a poet, and collected or corrected poems throughout his career. A quality of enjoyable sounds can be found in poems that readers also consider serious. However, these elements can also exist with themes that are more typical of the Romantic Movement, such as dreams and nightmares Poe handled this through images designed to show undecided states of awareness represented as lakes, seas, waves, and vapors. Nearly all Poe's criticism on poetry was written for the magazines for which he worked. Although the pieces were published occasionally, they reflect a remarkably logical, self-conscious view of poetry and of the creative process. Poe wrote "The Philosophy of Composition" to explain how he composed "The Raven." The essay went up against the romantic guess that the poet works in an emotion of pure inspiration. Instead, Poe wrote a carefully planned description of poetic creation. The essay analyzes the central role of the conscious choice of an emotional atmosphere that is more important than events, characters, and the lyrics. Poe also offered his famous statement â€Å"the death of a beautiful woman is the most poetical topic in the world.† In "The Poetic Principle" (1850), Poe claimed that poetry works to achieve "an elevating excitement of the soul," an emotional state that could not be long sustained. He further declared that a " ;long poem" is a contradiction in terms. Poe beli...

Gore Case Study

Since its humble beginning in 1958, W. L. Gore and Associates (Gore) fostered a strong working environment by encouraging its staff to become creative thinkers while implementing an employee empowerment approach to management. Gore’s self developing teams have proven to be leaders in creativity, design, and productivity. The company’s â€Å"Superteam† has been the key to their successful growth in electronics, medical, fabrics, and industrial products. Their highly efficient flat corporate structure creates an atmosphere of leadership within a lattice organization that has proven to be one of the most effective approaches to business success.Effective market performance driven by four operating principles of fairness, freedom, commitment, and waterline, dictate the company’s promise that is â€Å"Committed to the fitness-for-use of our products where culture drives innovation to create a broad range of high performance products that make a difference in p eoples’ lives. † The corporate philosophy of having a flat and lattice organization translates into leaders, associates and sponsors. Each Gore employee is considered to be an associate. By having associates and no titles, the company eliminates the need for managers and cultivates leaders.To further stimulate leadership, each associate becomes a sponsor to new employees. Gore believes that each of us needs a guide to act as a mentor, an advocate of corporate philosophy, and a voice of experience. Sponsors encourage new employees to be creative thinkers and communicators while providing feedback and discussion of contributions and areas for growth. Although sponsors work closely with associates, they never give assignments or act as gatekeepers to new assignments and approvers of projects. With this philosophy in place, Gore’s team orientations proliferate.The team building and collaboration on projects allow no room for competition but instead encourage workplac e productivity. Gore’s workplace productivity improvement process is centered around its corporate culture of having a non-traditional working environment based on direct communication. Their culture energizes associates, builds effective teams and produces superior business results. Gore encourages creative and entrepreneurial thinking by communicating directly rather than having a chain of command.This position of trust with little oversight provides associates the opportunity to use their judgment in pursuing new ideas. Through the creativity of each employee, a commitment to projects and a unified pursuit of success is inherent. There are numerous programs at Gore that support workplace productivity improvement which associates growth and development with a distinctive culture that is maintained and strengthened. Promoting diversity is an important part of workplace values at Gore as they raise awareness of potential micro-inequities in daily routines through training and workshops.A healthy work environment is found in each Gore plant by having a smoke-free environment, healthy plant-like settings, and recreational opportunities. Face-to-face communication is also the preference of corporate leaders as they directly speak to employees on specific issues and facilitate direct group discussion. Compensation within the organization is given in proportion to the contribution the associate makes to the financial success of Gore. Each associate is compensated based on peer rankings and job effectiveness. Gore is considered to be one of the best workplaces in the U.S. as corporate researchers such as Great Place to Work Institute, Inc. , placed the company very favorable amongst other Fortune 100 companies. The corporate structure of the U. S. Navy shares some of Gore’s workplace improvement values. Sailors share and own activities that make up a specific process. Each individual is known as a â€Å"process owner† and it is ultimately their responsibility for accountability and the proper working conditions of projects. The Sailor is driven to be a leader and has control over the entire process from beginning to end.A teamwork approach is intrinsic to life in the Navy. By utilizing total quality tools and methods, the Navy organization continuously reinforces teamwork. Through the utilization of team members’ collective knowledge, experiences, and efforts, the Navy continues to improve its processes. These benefits describe the â€Å"Total Navy Experience† which through teamwork and process ownership, the whole becomes greater than the sum of its parts. Gore’s organization consists of self-managing groups that share responsibility and are aligned in a flat hierarchy of functions.In this organization, there are no subordinates; there are only peers negotiating with peers. Gore’s workplace is free of the barriers that are typical of more traditional companies. The company has done away with ti tles and special entitlements, and encourages direct, one-on-one communication. Multi-disciplined teams of associates in clustered plants organize around technologies and market opportunities. This unique corporate culture contributes directly to its product successes and workplace productivity. Gore Case Study Since its humble beginning in 1958, W. L. Gore and Associates (Gore) fostered a strong working environment by encouraging its staff to become creative thinkers while implementing an employee empowerment approach to management. Gore’s self developing teams have proven to be leaders in creativity, design, and productivity. The company’s â€Å"Superteam† has been the key to their successful growth in electronics, medical, fabrics, and industrial products. Their highly efficient flat corporate structure creates an atmosphere of leadership within a lattice organization that has proven to be one of the most effective approaches to business success.Effective market performance driven by four operating principles of fairness, freedom, commitment, and waterline, dictate the company’s promise that is â€Å"Committed to the fitness-for-use of our products where culture drives innovation to create a broad range of high performance products that make a difference in p eoples’ lives. † The corporate philosophy of having a flat and lattice organization translates into leaders, associates and sponsors. Each Gore employee is considered to be an associate. By having associates and no titles, the company eliminates the need for managers and cultivates leaders.To further stimulate leadership, each associate becomes a sponsor to new employees. Gore believes that each of us needs a guide to act as a mentor, an advocate of corporate philosophy, and a voice of experience. Sponsors encourage new employees to be creative thinkers and communicators while providing feedback and discussion of contributions and areas for growth. Although sponsors work closely with associates, they never give assignments or act as gatekeepers to new assignments and approvers of projects. With this philosophy in place, Gore’s team orientations proliferate.The team building and collaboration on projects allow no room for competition but instead encourage workplac e productivity. Gore’s workplace productivity improvement process is centered around its corporate culture of having a non-traditional working environment based on direct communication. Their culture energizes associates, builds effective teams and produces superior business results. Gore encourages creative and entrepreneurial thinking by communicating directly rather than having a chain of command.This position of trust with little oversight provides associates the opportunity to use their judgment in pursuing new ideas. Through the creativity of each employee, a commitment to projects and a unified pursuit of success is inherent. There are numerous programs at Gore that support workplace productivity improvement which associates growth and development with a distinctive culture that is maintained and strengthened. Promoting diversity is an important part of workplace values at Gore as they raise awareness of potential micro-inequities in daily routines through training and workshops.A healthy work environment is found in each Gore plant by having a smoke-free environment, healthy plant-like settings, and recreational opportunities. Face-to-face communication is also the preference of corporate leaders as they directly speak to employees on specific issues and facilitate direct group discussion. Compensation within the organization is given in proportion to the contribution the associate makes to the financial success of Gore. Each associate is compensated based on peer rankings and job effectiveness. Gore is considered to be one of the best workplaces in the U.S. as corporate researchers such as Great Place to Work Institute, Inc. , placed the company very favorable amongst other Fortune 100 companies. The corporate structure of the U. S. Navy shares some of Gore’s workplace improvement values. Sailors share and own activities that make up a specific process. Each individual is known as a â€Å"process owner† and it is ultimately their responsibility for accountability and the proper working conditions of projects. The Sailor is driven to be a leader and has control over the entire process from beginning to end.A teamwork approach is intrinsic to life in the Navy. By utilizing total quality tools and methods, the Navy organization continuously reinforces teamwork. Through the utilization of team members’ collective knowledge, experiences, and efforts, the Navy continues to improve its processes. These benefits describe the â€Å"Total Navy Experience† which through teamwork and process ownership, the whole becomes greater than the sum of its parts. Gore’s organization consists of self-managing groups that share responsibility and are aligned in a flat hierarchy of functions.In this organization, there are no subordinates; there are only peers negotiating with peers. Gore’s workplace is free of the barriers that are typical of more traditional companies. The company has done away with ti tles and special entitlements, and encourages direct, one-on-one communication. Multi-disciplined teams of associates in clustered plants organize around technologies and market opportunities. This unique corporate culture contributes directly to its product successes and workplace productivity.

Moral Values Essay

The fabric of any society is held together by the standards of morality that we maintain and practice. Values are our personal set of beliefs about what is important, unimportant, right, wrong, good and bad. When we are confronted by choices, options, or moral dilemmas, the decisions we make will indicate what values we hold. Human values give worthiness and respect to life. The foundation of human values are based on  · Dignity of human life  · Respect and consideration for the â€Å"other†  · The importance of integrity and service  · An attitude of non-violence  · The individual and collective quest for peace and happiness. In other words, values are a kind of a map in our minds of how things are or should be. Values are only our perception of the principles of nature that govern our lives or the universe, and not these principles themselves. People think that there should be a specific set of principles protecting and governing all human beings. However, others b elieve that values can be accepted in one culture and rejected in another culture. This idea is based on the belief that moral principles differ across cultures. Our moral values are our beliefs about what is important in life. Some values refer to how one should act (be honest, altruistic, self-disciplined) while other values refer to what one wants to accomplish or obtain in life (a lot of money, fame, a family, friendships, world peace). Because a person cannot â€Å"have it all† or â€Å"be all things,† priorities must be set and choices made. Setting your priorities often leads to value conflicts. We may want to be successful in your career, but we may also want a more relaxing lifestyle and more time to spend with friends and family. Here, the value of success may come into conflict with the value of family. Some examples of moral values are: integrity, respect, caring, justice, civic virtue, and openness. Anyway I am worried about the fact that our society is in moral decline. Morality is a very broad and complicated topic due to the fact that it is based primarily on individual opinions. Moral values constantly change with the generations. However, most people would agree that today’s moral values are more tolerant of behaviour that, a generation ago, would have been considered obscene and immoral. For example, sex on television is accepted by today’s public as normal, but until the 1980s one could hardly say the  word â€Å"sex† on television without being condemned. Yes, our society is currently in a rapid decline of moral values. Judging by current statistics, all that once was immoral is now considered moral. It seems as though people have lost their conscience and are now controlled by their surroundings. The majority of youth all over the world know very little about Moral Values. Very often the behaviour of children in society proves that moral values are hardly even a subject of importance. Today, the violence and crimes often occur when a troubled teen or a fragile child cannot handle the pressure and stress of reality. The influential factor of violence spreads so easily; a child finds this influence simply by turning the television set on. In fact, any news channel unfortunately shows the actions of teenagers committing the violent act of murder without any remorse. All of this animosity and chaos within children begin with not knowing the difference between the right and the wrong. But something should be done. The positive influence of religion, education, and peers greatly effect a child’s manner and behaviour. Traditional values and important lessons from these sources certainly help a child to understand the distinction between right and wrong choices in life. An important value for children to be aware of is the benefit of religion. The church teaches children to accept the existence of a being higher than man and gives a child the possibility to learn the moral values the way the Bible presents them. By understanding the responsibility of choice making, young people learn to think about the consequences or aftermath of their decision. Religion serves as a foundation for knowing the difference between the right and the wrong. The involvement of religion better prepares children for certain difficulties in life. The value of education is an important tool that induces the growth of young people to a more sophisticated level. Education builds knowledge and integrity into the minds of children. School also guides children away from trouble; with essays and math problems, a child has no time for trouble. Parents must emphasize the importance of education to their children. Education strengthens the capabilities of the youth. A child becomes a better individual when he experiences the goodness of church, education, and  friendship; that is the relevancy of values and lessons. In order for the nation to minimize crime, the children of this generation must reevaluate their choices and responsibilities in life. They also need the assistance of parents and teachers for guidance through the tough reality of today’s decision making. The aim should be to produce morally viable, responsible individuals and not scholars. Sadly today the virtues like honesty, integrity and respect are considered old fashioned. There has been gradual erosion in these values. The growing crime rate among the children in the developed nations is a good instance of lack of moral values. Whenever and wherever preference is given to materialism over moral values, it leads to total chaos. No one can be at peace, be it an individual, a community, a nation, or the whole world. Moral education is not something that can be imposed on someone from outside; rather it is a way of life. Fast changing society has its special problem – old social structures go away and replaced by new ones. Hence the old moral values get into the clash with the new ones, and this is not a clash of different social groups, this is a clash inside one person. Market based society, which by its nature breaks boundaries between individuals, creating more opportunities, creates moral problems. As a result – there are two sets of contradicting moral values in the person’s mind and there is no balance. These are the examples – changing relationship between sexes, between employer and employee leading to the internal conflict of moral values. It is matter of great concern and regret that today upbringing means providing good food, clothes and luxuries of life only. Moral values are no longer an integral part of a child’s rearing up. Some years back, grand parents provided moral education to grand children in the form of bedtime stories. But with the advent of nuclear families, moral education has become the responsibility of the educational institutions. But it should be the responsibility of the parents to bring out the best and divine in their child. There is no more powerful creature for a child than parents. The system of learning and adaptation to the life and society in particular is based on hungry absorption by kids of behavioural patterns and ideas from parents. Parents share subconsciously and freely with their kids all they know up to the point, when kids get problems. Actually it is very hard to limit voluntarily parental control, even harder to find the right balance. At least subconsciously, adults perceive their kids as a continuation of themselves. This perception produces protective and controlling behaviour, which kids need to survive and learn. However there is an important kid’s need which adults do not perceive – the need to learn how to make decisions and the need to make them. I mean real decisions, which carry serious consequences, decisions which adults make all the time, which no adult can avoid, and which adults do not want to avoid, because they are the essence of the life. Drugs and crime endanger the survival potential of youth and parents as well as educators. They endanger children’s future and threaten the very fabric of society. Drugs inevitably lead to ruined lives. Harmful actions and criminal behaviour bring unhappiness, and not just for the victim but the perpetrator as well. In today’s world, teaching youth the difference between right and wrong is not just a good idea, it is a vital action that directly relates to the survival potential and happiness of children and society. As an educator and one who truly cares about the well-being and future of our children parents really have an opportunity to help young people steer away and stay away from lives of drugs and crime. A little reflection will show that most of great men were great because they were more humane than the rest of us. With total chaos and dwindling moral values, and a mad rush for material comforts, it has become clear that it is only moral education that can bring solace to the otherwise tormented soul.

Macbeth man or a monster? Essay

Macduff calls Macbeth a ‘fiend of Scotland’ and a ‘hell-kite’. Do you think Shakespeare has presented Macbeth as a man or a monster? At the time that Macbeth was written people strongly believed in witches and witchcraft. In fact the king at the time was so interested in witches it is said he snuck into witch trails, in disguise, to find out what was happening. People who lived at this time also believed strongly in Christianity, so they spent their whole lives trying to reach Heaven as they had a terrible fear of Hell. When Macduff calls Macbeth a fiend (A Devil: one actuated by the most intense wickedness or hate) of Scotland, he is basically calling him the devil of Scotland and thus condemning him to hell as he is so evil. When Macduff calls Macbeth a Hell-kite, he is calling him a cold-blooded killer with no heart or heavenly soul, as he is a pure evil killer. These two insults are some of the worst that Macbeth could have been called at the time, implying he is evil, possessed and Heartless. At the start of the play it is set just after a battle between the rebels and the king. At this part of the play the soldiers are talking about one thing. Macbeth. ‘For brave Macbeth – well he deserves that name – Disdaining fortune, with his brandished steel,†¦Ã¢â‚¬â„¢ (Captain Act1, Scene 2, lines 16-17) This quote shows that Macbeth is regarded very highly amongst the soldiers at this part in the play. Macbeth also gain favour with the king at this point. ‘What he hath lost noble Macbeth hath won.’ (Duncan Act 1, Scene 2, line 68) At this point in the play Macbeth is an innocent, hardworking, devoted soldier. I believe Macbeth is a man and not a monster at this point of the play. In Act 1, Scene 3 Macbeth meets the witches upon a heath; Macbeth and Banquo are on their way to somewhere when they see the witches. They stop and the witches give Macbeth three prophecies; ‘All hail Macbeth, hail to thee, Thane of Glamis’ (1st Witch Act 1, Scene 3, line 48) ‘All hail Macbeth, hail to thee, Thane of Cawdor’ (2nd Witch Act 1, Scene 3, line 49) ‘All hail Macbeth that shalt be king hereafter’ (3rd Witch Act 1, Scene 3, line 50) When Macbeth hears the prophecies for the first time he dismisses them, saying some of them will never happen. ‘Stay you imperfect speakers, tell me more. By Siniels death I know I am Thane of Glamis, But how of Cawdor? The Than of Cawdor lives A prosperous gentleman; and to be King Stands not within the prospects of belief, No more than to be Cawdor.’ (Macbeth Act 1, Scene 3, lines 70 -75) This quote shows that he outwardly dismisses the prophecies at first apart from to become the Thane of Glamis, but I believe that this sparks an idea that he could be much bigger, much more powerful. He tells us he thinks this later on in his letter to Lady Macbeth. When Lady Macbeth reads his letter in Act 1 Scene 5 ideas about her becoming more powerful start to spring into her mind, so much so that she tries ask the spirits to become pure evil ‘†¦ ,unsex me here And fill me from the crown to the toe top-full Of direst cruelty; make thick my blood, Stop up th’access and passage to remorse, †¦Ã¢â‚¬â„¢ (Lady Macbeth Act 1, Scene 5, lines 41-44) The difference is Macbeth tries to dismiss them and thinks nothing of it whereas his wife starts to make plans as she has decided that she wants to be queen. So when Macbeth arrives back at his castle Lady Macbeth tries to make him kill his beloved king Duncan. At the start he doesn’t want to know and says he has never intended to kill Duncan but Lady Macbeth uses all sorts of tactics to try and persuade Macbeth to change his mind and Murder Duncan. However Macbeth doesn’t want anything to do with it as he believes Lady Macbeth has understood him. All though He says he doesn’t want to kill Duncan he has obviously thought about becoming king because in Act 1 Scene 4 he says; ‘The Prince of Cumberland – that is a step, On which I must fall down, †¦Ã¢â‚¬â„¢ (Macbeth Act 1, Scene 4, lines 48-49) Macbeth makes this remark just after Duncan’s son Malcolm is named Prince of Cumberland and next in line to the throne (ahead of Macbeth). In Act 1, Scene 7 I think that Macbeth still doesn’t want to actually kill the king himself, but more that he is being forced into it by his wife through blackmail. I think this because it seems that he is trying to talk himself into doing it. ‘†¦ , that we but teach Bloody instructions, which being taught return To plague th’ inventor.’ (Macbeth Act 1, Scene 7, lines 8-10) In this quote Macbeth is basically telling himself I have been taught to kill – I am a killer, which I think is just hyping himself up as he doesn’t have a better reason to kill Duncan, Because of this I believe Macbeth is a Man and not a Monster at this point. I think the dagger soliloquy In Act 2, Scene 1 could be telling us that Macbeth is getting nervous or he could be ill (physically or mentally) about killing Duncan which could be causing him to hallucinate, ‘A dagger of the mind, a false creation, Proceeding from the heat-opressed brain?’ (Macbeth Act 2, Scene 1, lines 38-39) But I think the most likely cause is that Shakespeare has put this in to show that Macbeths’ thoughts are wandering and not concentrated as he is still deciding (in his conscience) what to do, the dagger helps in this way as it actually points the way in which to go; ‘Thou marshall’st me the way that I was going, †¦Ã¢â‚¬â„¢ (Macbeth Act 2, Scene1, line 42) The dagger also guides him by showing he must kill Duncan; ‘And on thy blade and dudgeon gouts of blood, †¦Ã¢â‚¬â„¢ After Macbeth has committed the murder he starts to get paranoid claiming that he has heard all kinds of voices, shouts and cries from other chambers. ‘There’s one did laugh in’s sleep, and one cried â€Å"Murder!†Ã¢â‚¬Ëœ (Macbeth Act 2, Scene 2, lines 19-20) After this they realises that Macbeth hasn’t placed the daggers back on the guards but has kept them in his hands, so Lady Macbeth takes them off him and does what he failed to as he tries to wash his hands but as he is doing this we learn that he feels he can never wash the blood of Duncan off of his hands. ‘Will all great Neptune’s ocean wash this blood Clean from my hand? No, this myhand will rather The multitudinous seas incarnadine, Making the green one red.’ (Macbeth Act 2, Scene 2, lines 57-60) I think in most of Act 2, Scenes 1 and 2 that Macbeth is a monster. But in this brief moment at the end I believe he has become a man again. In the scenes that follow the murder of Duncan Macbeth suspects Banquo of suspecting that Macbeth killed the king. However unfaithful to his old friend this may sound Macbeth is right as Banquo does suspect Macbeth. ‘Thou hast it now, King, Cawdor, Glamis, all, As the weird women promised, and I fear Thou play’dst most foully for’t; †¦Ã¢â‚¬â„¢ (Banquo Act 3, Scene 1, lines 1-3) And so because of what Macbeth thinks he plans to have Banquo killed. Since the murder of Duncan the relationship between Macbeth and his wife has changed dramatically; she is no longer the influential, controlling figure she was but now Macbeth has taken charge, and I think this was a big mistake as all the problems in the plans so far have come about because of Macbeth, either in what he did (or didn’t) do or because of how he reacted, or what he said etc. Macbeths new plan includes a visit to the witches so they can tell him what’s going to happen in the future. When he arrives however their prophecies don’t seem to be as clear-cut as the first ones although Macbeth interprets them word for word as that is what happened with the first prophecies. ‘Macbeth, Macbeth, Macbeth, beware Macduff; Beware the Thane of Fife.’ (1st Apparition Act 4, Scene 1, lines 71-72) ‘Be bloody, bold and resolute; laugh to scorn The power of man, for none of woman born Shall harm Macbeth.’ (2nd Apparition Act 4, Scene 1, lines 79-81) ‘Be lion-mettled, proud and take no care Who chafes, who frets, or where conspirers are. Macbeth shall never vanquished be, until Great Birnam wood to high Dunsinane hill Shall come against him'(3rd Apparition Act 4, Scene 1, lines 90-95) Macbeth takes this first Apparition very seriously and so he decides to go and kill Macduff, even though he thinks he is invincible and can’t be killed, as he believes it impossible for someone to not be born of woman. But when his men reach Macduff’s castle at Fife, Macduff isn’t their but they kill everyone inside it anyway, including his wife and children. The 2nd Apparition Macbeth also takes very seriously, word for word thinking he is invincible as everyone is woman born so he can never be killed. Macbeth also takes the 3rd Apparition word for word and as he believes the wood outside his castle (Great Birnam Wood) can never move he thinks he can never be defeated. I think at this stage in the play Macbeth is becoming more and more of monster as he has now resorted to killing innocent women and children. In the final scenes of the play Macbeth puts all of his trust and faith into the witches prophecies so they might save him from the imposing English army; ‘Bring me no more reports, let them fly all. Till Birnam wood remove to Dunsinane, †¦Ã¢â‚¬â„¢ (Macbeth Act 5, Scene 3, lines 1-2) ‘I cannot taint with fear. What’s the boy Malcolm? Was he not born of woman? The spirits that know All mortal consequences have pronounced me thus: â€Å"Fear not Macbeth, no man that’s born of woman shall e’er have power upon thee.†Ã¢â‚¬Ëœ (Macbeth Act 5, Scene 3, lines 3-7) However when one of the witches prophecies – that Great Birnam wood Macbeth is shocked and lashes out at the messenger who tells him by brandishing him a; ‘Liar and a slave!’ (Macbeth Act 5, Scene 5, line 37) And; ‘If thou speak’st false, Upon the next tree shalt thou hang alive†¦Ã¢â‚¬â„¢ (Macbeth Act 5, Scene 5, lines 38-39) During the last few scene in the play Macbeth has moments of his real, original character of a loyal, brave soldier come out. ‘I’ll fight, till from my bones my flesh be hacked, Give me my armour.’ (Macbeth Act 5, Scene 3, lines 32-33) This is an extremely brave side of Macbeth coming out. In the final fight with Macduff the Macbeth we see is a defiant and desperate one clinging onto his one last hope – the last prophecy; ‘Let fall thy blade on vulnerable crests; I bear a charmed life, which must not yield To one of woman born.’ (Macbeth Act 5, Scene 8, lines 11-13) Macduff then answers to this with; ‘Despair thy charm And let the angel whom thou still hast served Tell thee, Macduff was from his mother’s womb Untimely ripped.’ (Macduff Act 5, Scene 8, lines 14-17) What Macduff is saying here is that he was born by a caesarean section and not naturally born. Macduff and Macbeth carry on fighting until Macbeth is slain. In conclusion I believe that Macbeth was a noble soldier who was almost considered a hero amongst his fellow men who was pushed by his evil, controlling, influential wife to commit a murder he did not want to commit however after this turning point Macbeth became a bloodthirsty, evil monster completely by his own doing, until at the end were we start to see him in his original state again. Others may consider him a complete and utter monster, whereas some will defend his actions saying it was the right thing, or he was forced to do it, but I suppose one way to sum it all up would be to say; ‘One mans terrorist is another mans freedom fighter’ or more simply; It’s a matter of perspective.

Ethical Dimension in Religion Essay

Worldview influences the general scope of morality. Morality cannnot sufficiently stand as a separate discipline from religeon. An attempt to separate morality from religeon cannot be entirely successful. Utilitarianism has been the most powerful and ethical system in the modern times exerting influence across the world. It was propagated most eloquently by John Staurt Mill (1806-1873). Its key dimension is to judge moral action by the happiness it produces or the suffering it eliminates while maximizing benefits to the widest possible audience. This idea finds a champion in the scientific humanist who feels that relationships between individuals form the basis for the values an individual should hold. On the other hand, Marxism vouches for collective morality where all actions that lead to the prosperity of the socialist system are considered good and hence morally acceptable. The dominant religions in the world have many similarities pertaining to moral thought and conduct. They include unctions, â€Å"not to steal, not to kill, not to have certain kinds of sexual relations,† (Smart, 2000, p. 107) among others. Most of these rules actually make a tranquil society possible because without them, the society would fall into a state of anarchy, especially if these values are not upheld by a critical mass. It Is also clear that the actual particulars of these standards as expessed in practice are different, driven by different needs and environmental circumstances. Arguably, Islam and Christianity have a wide area of overlap in ethical dimension as expressed both in doctrine and in practice. The first area of considerable ethical compatibility between Christianity and Islam is on the universality of mankind. The central Christian message of love for all humanity places a demand on all practicing Christians to regard human life highly and can explain the vast humanitarian efforts pursued in expression of faith. This explains such sacrifice and devotion to the poor and the sick by well-known persons such as the late mother Teresa of Calcutta. Muslims on the other hand have a religeous duty to give alms to the poor as one of the key pillars of faith, which is an expression of universal brotherhood. Numeous Muslim aid organisations also exist to alleviate poverty and suffering among the disadvantaged in the society. When approached from the standpoint Comparative religious ethics, many similarities are seen in the actual practice of the two faiths. While Christianity does not provide for Holy wars as expressly as Islam, the concept of just wars found its way into Christian thinking and was the key rationalisation behind the crucades. It became an expression of ones faith to pick up arms and fight for the faith during the crusades as compared to the early church position where military service was considered wrong. A comparison of the facets of ethical dimension upheld by Christianity and Islam must include a look at the founders, their philosophy of human relationships, and the duty of man towards creator. Christianity has Christ as its face. He preached love and despite being diety gave himself up to be crucified. He shed nobody’s blood in his entire life but his own blood was shed. As if to immortalize his message prayed for the forgiveness of those who crucified him. He nonetheless taught that he would be coming back, this time not as a graceful redeemer, but as king and Judge. Christianity therefore gets its message of love for all from this picture of Christ. All human life is considered sacred, indeed created in Gods image, and hence in the image of Christ. Christians, in following this pattern are expected to love their enemies and to pray for them. In the area of marriage, a Christian may marry only one wife. Furthermore, it is generally difficult to proceed with divorce as a Christian as Christianity is generally averse to divorce. The Prophet Muhammad is the face of Islam. He was, â€Å"not just a man of God; he was the skillful diplomat, statesman, and general† (Smart, 2000, p. 110). This has influenced Muslim ethics so as to accommodate such concepts as holy war (Jihad) against those who impede the spread of Islam, and it goes further to actually reward those who see to it that such persons are eliminated, complete with insuarance for those who die in the process, being regarded as Holy warriors. Islam advocates for universal brother hood and this is enforced by the giving of alms, which basically raises concern for fellow man. Islam builds on this concept of brotherhood whereby all Muslims consider themselves pilgrims, with none having a superior status before Allah. As Christian cultures have become increasingly westernised, divorce has become more and more acceptable without much conflict with faith. This compares closely with the official Muslim position on divorce. A Christian is required to participate in certain rituals such as baptism and communion as a duty to God, his love for fellow makind notwithstanding. Islam places a similar demand on its adherants where some acts are purely devotional and are considered duty to God, such as pilgrimage to Mecca. It is indeed clear that although the details vary between Islam and Christianity, the practice of the two faiths is strickingly similar and does not differentiate them sufficiently from each other. Bode points out, â€Å"One’s religious being is more than whether or not one is part of some organized religion† (Bode, 1996). References Bode B. A. (2006). Dimensions of Religion: The Ethical Dimension. July 10th 2010, www. quuf. org/sermons/archives/2006-2007/ethical. pdf Smart, N. (2000) . Worldviews, Crosscultural Explorations of Human Beliefs, 3rd Ed,

Alaska Airlines Flight Human Factors

Alaska Airlines Flight Human Factors The term human factors can be defined as anything to do with humans. In aviation maintenance human conditions like stress, illness, complacency are important because if these factors are not taken care of can lead to fatal accidents. Human factors in aviation industry have become more significant as over the time it has been realized that in most airborne accidents, human error is the main reason rather than mechanical failure. Human Factors are too broad a definition for our understanding of its application in aircraft maintenance. It focuses on a wide range of challenges faced by any human in his/her day to day personal or professional life and when combined how they can lead to human errors and ultimately to a fatal accident. This report is the case study of one such incident, Alaska Airlines Flight 261, a McDonnell Douglas MD 83, which crashed into Pacific Ocean near Anacapa Island, California killing all 88 people on board. The National Transportation Safety Board (NTSB) determ ines that the probable cause of this accident was a loss of airplane pitch control resulting from the in-flight failure of the horizontal stabilizer trim system jackscrew assembly’s acme nut threads. The thread failure was caused by excessive wear resulting from Alaska Airline’s insufficient lubrication of the jackscrew assembly (NTSB (2003). Loss of Control and Impact with Pacific Ocean Alaska Airlines Flight 261. WASHINDTON, DC: NTSB. 180.) After going through the accident and studying all the possible causes of this fatal accident it has been observed that it was the chain of events that led to one error after the other. The Cheese Error Model is used for analysis to explain the causes. C:UsersYashikaDesktopswisscheese2.gif Fig 1 (http://www.aviation.unsw.edu.au/about/articles/swisscheese.html) SYNOPSIS According to NTSB report 2003, â€Å"on January 31, 2000, about 1621 Pacific standard time, Alaska Airlines flight 261, a McDonnell Douglas MD-83, N963AS, crashed i nto the Pacific Ocean about 2.7 miles north of Anacapa Island, California. The 2 pilots, 3 cabin crewmembers, and 83 passengers on board were killed, and the airplane was destroyed by impact forces. Flight 261 was operating as a scheduled international passenger flight under the provisions of 14 Code of Federal Regulations Part 121 from Lic Gustavo Diaz Ordaz International Airport, Puerto Vallarta, Mexico, to Seattle-Tacoma International Airport, Seattle, Washington, with an intermediate stop planned at San Francisco International Airport, San Francisco, California. Visual meteorological conditions prevailed for the flight, which operated on an instrument flight rules flight plan.† (NTSB. (2003). HISTORY OF FLIGHT. In: NTSB Loss of Control and Impact with Pacific Ocean, Alaska Airlines Flight 261. WASHINDTON, DC: NTSB. 1.) PROBABLE CAUSE The National Transportation Safety Board carried out an intense investigation to find out what brought the flight 261 down and founded many r easons responsible for this accident. The NTSB report considered the main reason as the loss of airplane pitch control due to the in-flight failure of the horizontal stabilizer trim system jackscrew assembly’s acme nut threads. The thread failed because of excessive wear resulting from Alaska Airlines insufficient lubrication of the jackscrew assembly. NTSB reports also mentions about the design flaw of McDonnell Douglas MD-80 as it didn’t have fail safe mechanism to prevent the disastrous effects of failure of acme nut threads.

The ideal decision making process is unrealistic Essay

The ideal decision making process is unrealistic - Essay Example Decision-making is the process of choosing among alternative courses of action in order to attain goals and objectives. Decisions made in an organization are subject to 'group thinking', which might lead to failure in implementation of policies and strategies, like what happened in the Bay of Pigs invasion by the US army (Janis, I. 1972, quoted in Salaman, G. 2002, p. 9- 38). The failures can be analyzed from two perspectives, namely (Valentine, E., 1994, quoted in Salaman, G. 2002); The behavioral diagnosis is very important as the human information processing is influenced by external factors such as beliefs and political influences. According to Millar, S. J., Hickson, D. J. and Wilson, D. C. (1996), the complexity of the modern organizations increases the importance of making key decisions. Pettigrew (1973, quoted in Salaman, G. 2002) suggests a 'contextualist' framework for exploring the behavioral dimension of organizational failures. Accordingly, at any point in time, the organization's capabilities, prospects, decisions and actions are rooted in the preceding events, choices, and experiences that comprise its history and shaped its culture. The lateral relationships existing in the organization can be called 'office politics', where the executive is a tactician and philosopher who 'must live by his wits, competitive instincts, understanding of social forces and ability as a leader. So the behavior perspective of organizational decision making makes it necessary to understand the Behavioral theory of the firm. Behavioral theory of the firm The behavioral theory of the firm helps to understand the actual process of making business decisions and provide detailed observations of the ways in which organizations make these decisions (Cyert and March, 1963, quoted in Salaman, G. 2002, p. 62). Cyert and March propose two major organizing devices: a set of variable concepts and a set of relational concepts. The variable concepts are organizational goals, organizational expectations, organizational choice and organizational control. There are also four major relational concepts, namely; Quasi-resolution of conflict- The coalition in an organization is a coalition of members having different personal goals. Members require some procedure for resolving conflicts, such as acceptable-level decision rules, sequential attention to goals, or both. Uncertainty avoidance- The modern decision theory is concerned with problems with decision making under risk and uncertainty. Organizations avoid uncertainty by anticipating events in distant future by using decision rules emphasizing short term reaction to short term feedback and thereby devising ways to make the environment controllable. Problemistic search- According to this theory, the search is stimulated by a problem and is directed towards finding a solution for that problem. Organizational learning- Organizations exhibit adaptive behavior over time, with respect to three different phases of the decision process: adaptation of goals, adaptation in attention rules, and adaptation in search rules. So the organizations require a decision making model that can be applicable in its

Operational Analysis and Effectiveness (essay 2) Essay

Operational Analysis and Effectiveness ( 2) - Essay Example How an operations manager handles these challenges is manifested through a combination of the following four competitive priorities: cost, quality, time and flexibility. The optimal goal of any operations manager is to achieve low-cost operations in terms of cost. With regards to quality the objective is to develop high-performance designs and to manufacture quality products consistently. The operations manager’s time priority seeks rapid new product development, and on-time and reliable delivery of products. Finally, the priority of flexibility is to achieve mass customization albeit with flexible production volume capacity to profitably meet the changing consumer demands. In meeting the challenges facing operations management today, we find that the two key drivers are the role of information and of information technology within the firm and externally to it with the organizations that it has relationships with. Vonderembse and Tracey (1999) argue that more communication and interactions with suppliers, customers, and other functional areas within the firm are needed to ensure that capabilities, both internal and external, are employed in w ays that enhance overall performance. In this report we shall address the issue of how an operations manager should go about optimizing the operations and production of a manufacturing plant in the situation where the plant has too many suppliers which is causing major problems in terms of delivery levels; quality of products and raw materials; production scheduling and eventually to customer satisfaction. This problem is best resolved using the supply chain management concept found in operations management. With the advent of modern technology, manufacturing processes have become so sophisticated that a single quality characteristic cannot reflect the true product quality (Pana, Panb & Lee 2009). Management is responsible for developing, organizing, and